About this Webinar

Financial performance remains essential, but it cannot tell a board everything about the value an organisation creates — or the costs its activities may impose on employees, communities, stakeholders and the systems on which it depends.

This discussion explores how boards can move beyond stated purpose and begin examining whether organisational decisions, operations and performance are actually aligned with the good the organisation exists to create.

The panel introduces Societal Excellence through Business, built around four interconnected areas:

  • Purpose-Driven Strategy
  • Quality 5.0 Operational Excellence
  • Learning Organisation Culture
  • Anti-Fragility

Rather than treating these as separate initiatives, the framework asks boards to govern them as part of one interconnected system.

  What the Discussion Covers

The webinar explores:

  • Why societal impact is increasingly a board-level governance responsibility
  • The difference between stated purpose and purpose expressed through organisational behaviour
  • How Quality 5.0 can help organisations measure performance beyond traditional operational metrics
  • Human-centred technology and sustainable value creation
  • Why learning only matters when it results in meaningful organisational change
  • How boards can identify and account for externalities and the wider costs of doing business
  • The role of shadow financial reporting in understanding organisational impact
  • Anti-fragility, resilience and continuous improvement
  • A practical 90-day approach for beginning to put Societal Excellence into action
  • Questions around ethics, AI, regulation, accountability and stakeholder trust

Who Should Watch?

This discussion will be particularly relevant for:

  • Board members and directors
  • Governance professionals and company secretaries
  • Senior executives and organisational leaders
  • Strategy, risk and sustainability professionals
  • Finance and organisational performance leaders
  • Professionals responsible for transformation, technology or stakeholder impact

Kerry L. Bass, DBA

Kerry L. Bass is CEO and Managing Principal of Potential to Reality Consulting and has more than 35 years of leadership experience across corporate, government and nonprofit organisations.

He is a board director, governance practitioner and executive advisor whose doctoral research produced the Quality 5.0 Maturity Model. His work focuses on Societal Excellence, organisational performance and purpose-driven governance.

Peggy O’Neal, JD

Peggy O’Neal is a Strategic Alliance Partner at Potential to Reality Consulting and has worked in executive coaching since 1988.

A former practising attorney and public-sector leader, she works with executives through her Wisdomary Leading Framework™ to support authentic, purpose-driven leadership and organisational transformation.

David Etienne, DBA, CPA

David Etienne is a Strategic Alliance Partner at Potential to Reality Consulting, a Certified Public Accountant and management consultant with more than 30 years of experience helping businesses, entrepreneurs and nonprofit organisations strengthen financial and organisational performance.

His experience also includes international development work with organisations including the Inter-American Development Bank, Caribbean Development Bank and World Trade Organization.

Join The Conversation

Join the Good Governance Academy on Wednesday, 16 September at 15:00 SAST for a practical discussion on how boards can respond to changing societal expectations and strengthen their approach to purpose, performance and accountability.

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