Most organisations now have a purpose statement. Far fewer have leaders who know how to use it.
Purpose becomes meaningful only when it influences strategy, resource allocation, organisational culture and the everyday decisions that reveal what an organisation truly values.
About this webinar
Join Danielle Duell, Founder and CEO of People With Purpose, for a practical webinar exploring how purposeful leaders translate “why we exist” into the strategic choices, operating rhythms and cultural signals that shape an organisation.
Purpose-led enterprises require a different kind of leadership. Purposeful leaders make different trade-offs, allocate resources differently and communicate with greater clarity about what matters. They must also hold the line on purpose when short-term pressures make the easier path appear more attractive.
Drawing on real client work and the forthcoming book Purpose In Practice – a guide to purpose-led business, Danielle will introduce the elements of the Purpose In Practice Framework most relevant to executive leadership. The session will consider how purpose can be embedded across strategy, leadership, culture and operations—moving it beyond aspiration and into the way an organisation is governed and managed.
An interactive conversation
The webinar will include live audience polls, a practical case dilemma and an opportunity to examine the challenges leaders face when purpose and short-term commercial pressures conflict.
Participants will be invited to consider what makes it difficult to hold the line on purpose within their own organisations and to discuss how purposeful decision-making can be maintained under pressure.
Who should attend?
This webinar is intended for:
- Board members and executive leaders
- Strategy and governance professionals
- Organisational development and culture practitioners
- Sustainability and ESG leaders
- Human resources and people leaders
- Business owners and entrepreneurs
- Professionals responsible for translating organisational purpose into practical action
In collaboration with People With Purpose
This webinar is presented by the Good Governance Academy in collaboration with People With Purpose.
People With Purpose is a Certified Social Enterprise and B Corporation that has supported organisations in putting purpose into practice since 2014. Its work helps boards and executive teams across listed, private, not-for-profit and government organisations integrate purpose into strategy, governance, operations and leadership development.
Danielle Duell
Danielle Duell is a purpose-led strategist, business leader and entrepreneur committed to reshaping business around a simple economic philosophy: for profit and for the greater good.
She is the Founder and CEO of People With Purpose and the architect of the Purpose In Practice Framework. Danielle works with boards and executive teams to embed purpose across strategy, governance, culture, operations and leadership.
She is also an Industry Fellow at the QUT Centre for Future Enterprise and Chair of the Industry Advisory Group to the QUT School of Management.
EVENT TIMES
DATE:
18 August 2026
TIME:
23:00 Los Angeles (17 August)
02:00 New York
03:00 Rio de Janeiro
07:00 London
08:00 Cape Town
09:00 Riyadh
11:30 New Delhi
14:00 Beijing
15:00 Tokyo
16:00 Melbourne
18:00 Auckland
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