Purpose as the Foundation of Good Governance

Turning purpose from a statement into a system of governance.

   About this webinar…

Boards are increasingly expected to demonstrate that their organisations exist for more than profit. Regulators, investors, employees and the public are all asking whether organisations can show a clear, credible and accountable purpose.

This expectation is now reflected in ISO 37000, the international standard for good governance, which places purpose at the heart of governance. But recognising that purpose matters is not the same as governing for it.

In this session, Danielle Duell introduces the Purpose In Practice Framework — a ten-principle approach that translates purposeful intent into observable, measurable governance practice.

Drawing on experience with boards across diverse sectors and regions, including Australia and Africa, this webinar will challenge attendees to consider whether purpose is truly shaping board decisions, or simply appearing in strategy documents and marketing language.

Danielle Duell

Founder & CEO, People With Purpose

Danielle Duell is a purpose-led strategist committed to reshaping business around a simple economic philosophy: for profit and for the greater good. She is the founder and CEO of People With Purpose, a Certified B Corporation and Social Enterprise working with boards and executive teams across listed, private, not-for-profit and government sectors. Danielle is the architect of the Purpose In Practice Framework and author of the forthcoming book Practice Makes Perfect – a guide to purpose-led business. She serves as Industry Fellow of QUT’s Centre for Future Enterprise and Chair of the Industry Advisory Group to the QUT School of Management, bridging academic research and real-world adoption of purpose-led business practice.

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