Corporate ReputationGovernance
Corporate reputation underpins the intrinsic critical value of obtaining a social license to operate.
Background
The relationship between corporate reputation and a sustained competitive advantage is widely acknowledged. Corporate reputation impacts whether stakeholders will contract with organizations. A good corporate reputation can be an organization’s most valuable asset. A strong correlation exists between corporate reputation, organizational performance, and long-term sustainability.
Organizations have major impacts through their operations on society, and vice versa. They are increasingly identifying risks to achieving operational goals. These risks stem from their need for social acceptance; a social license to operate. Corporate reputation governance is a key aspect of reputation management to inform stakeholder perception and corporate citizenship.
Purpose
This research forum will contribute towards best practices in the governance of corporate reputation, as a platform for sharing knowledge and developing a better understanding of the role of corporate reputation in the 4IR (Forth Industrial Revolution).
Webinar series 2024
We will explore the importance of corporate reputation as part of good governance, and how to navigate the challenge of corporate reputation in a digitally transformed global world.
We invite you to participate in research to create new knowledge about corporate reputation in everyday practice.
5 June 2024
Corporate reputation governance – who cares?
Not being reputable as seen by stakeholders can have immediate and long-lasting consequences, as a weak corporate reputation may affect the future actions of stakeholders towards an organisation or even an entire industry sector.
This webinar will explain the notion of corporate reputation governance, its importance, and the key role that stakeholders play.
20 August 2024
Managing corporate reputation – sending honest signals
Globally, organizations are fast adopting corporate reputation management in ways that can contribute to their ability to attract the support required from society.
This webinar will shed light on the rationale and methods behind current best practices of reputation management.
1 October 2024
Digitalised corporate reputation – leveraging eReputation
Digital and social technologies amplify stakeholder scrutiny, making it more difficult for organizations to manage their corporate reputations across borders.
We need a deeper understanding of how digital transformation influences corporate reputation and how to manage online reputations. This webinar will discuss the implications of e-Reputation for practice.
